![]() The newsletter model also hands power back to the other place it belongs: the audience. As social media algorithms have become more of a mystery with each passing year, content creators have also had to gamble, crossing their fingers and hoping what they shared will be shown in even a fraction of their followers’ news feeds. This frees publishers from the pressure to produce content that performs well with these platforms’ algorithms, which has often meant producing clickbait at the expense of quality. ![]() Newsletters allow publishers to wrest back their autonomy from social media platforms like Facebook and Twitter. So why are so many media makers taking the plunge right now? Five reasons why newsletters are the key to independence. Podcasters and video producers are also making use of newsletters to deliver their content more directly to the eyes and ears of their communities. Newsletters are set to play a starring role, not only for individual writers, but teams of them, too. ![]() The passion economy is likely to welcome even more entrepreneurial makers as the pandemic continues to alter the ways we think about what work looks like, where we might like it to take place and what would give us a sense of purpose as restrictions begin to ease off. This is where creators earn an income doing what they love and encompasses a growing range of entrepreneurial endeavours, from teaching online classes to publishing newsletters and podcasting. So has Li Jin, former partner at venture capital firm Andreessen Horowitz, naming newsletters as part of the broader passion economy (Opens in a new window). German media commentators Dirk von Gehlen (Opens in a new window) and Thierry Backes (Opens in a new window) have identified newsletters as the next big media trend. The most popular writers are earning far more each month from their newsletters than from their former salaried jobs – in some cases, tens of thousands of euros per month. His move to independent newsletter publishing took place alongside a host of other prominent writers like Anne Helen Petersen, formerly of Buzzfeed, investigative journalist Glenn Greenwald and Andrew Sullivan, who exited New York Magazine, along with British examples including former deputy editor of the New Statesman Helen Lewis and culture journalist Ian Leslie.Īs newsrooms continue to shed jobs, offering less job security and dwindling salaries, newsletters provide an avenue for journalists to make their own luck, with the support of their most dedicated readers. Now readers pay $10 per month to receive his tech reporting directly to their inboxes. Silicon Valley writer Casey Newton left The Verge last year to start his own newsletter, taking his dedicated reader base with him. ![]() Why are so many successful journalists leaving newsrooms to start their own newsletters? The interest of these tech giants can only mean one thing: newsletters are hot property. There are now dedicated newsletter services tailored to the needs of independent publishers, and in the past months it’s felt like almost every week another major tech company has announced its own foray into newsletters. They also offer a chance for established journalists to break away from the newsroom and become their own bosses. Newsletters are ripe for addressing many of the growing concerns users have with social media, from oversaturation and dwindling attention spans for readers, to unreasonable advertising demands and a focus on clickbait over quality for publishers. Newsletters enable media makers to quickly set up their own publication, grow a community and start earning money from their workĪ growing crop of services is simplifying the newsletter business while enabling publishers to make money from their work. Why newsletters are the next big thing for independent media
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